Early NFL Careers
Jason Kelce with the Philadelphia Eagles
Jason Kelce, known for his leadership on and off the field, began his NFL career with the Philadelphia Eagles. Over 13 seasons, he became one of the most respected centres in the league, leading the Eagles to a Super Bowl victory in 2018
Jason Kelce (left) and Travis on the “New Heights” podcast.New Heights Podcast/YouTube
Jason Kelce (left) and Travis on the “New Heights” podcast.New Heights Podcast/YouTube
Travis Kelce with the Kansas City Chiefs
Travis Kelce, on the other hand, carved out his legacy with the Kansas City Chiefs. As one of the top tight ends in NFL history, Travis played a crucial role in the Chiefs’ back-to-back Super Bowl victories in 2023 and 2024. His charismatic personality made him a fan favourite, and his connection with Patrick Mahomes is legendary.
Building Their Brands
Jason’s Leadership and Personality
Jason Kelce’s reputation as a leader extends beyond the football field. Known for his passionate speeches and community involvement, Jason became a beloved figure in Philadelphia. His authenticity and grit made him a natural fit for media opportunities post-retirement.
Travis’s On-Field Success and Charisma
Travis Kelce’s combination of skill and charisma has made him a superstar. His end-zone celebrations and candid interviews have endeared him to fans nationwide. Off the field, Travis’s ventures into fashion and entertainment have expanded his brand, setting the stage for a successful media career.
Birth of the ‘New Heights’ Podcast
Concept and Launch
The Idea Behind the Podcast
“New Heights” was born out of the Kelce brothers’ desire to connect with fans on a more personal level. The podcast, which offers NFL insights, personal stories, and brotherly banter, quickly became a hit. The chemistry between Jason and Travis made the show a must-listen for football fans.
How It Connects with NFL Fans
The podcast’s appeal lies in its authenticity. Listeners feel like they are eavesdropping on a conversation between two brothers who happen to be NFL stars. The mix of football analysis and light-hearted moments has resonated with a broad audience, particularly those who appreciate the Kelce brothers’ down-to-earth personalities.
Success and Popularity
Impact of NFL Insights and Brotherly Camaraderie
“New Heights” offers a unique blend of in-depth NFL analysis and relatable, humorous interactions between the Kelce brothers. This combination has not only attracted NFL fans but also those who enjoy genuine, unfiltered content.
The 92-Percenters Fan Base
The “92-percenters” — a nickname for the show’s dedicated fans — have become an integral part of the podcast’s identity. The Kelce brothers often engage with their audience, creating a sense of community that extends beyond the podcast itself.
The Amazon Wondery Deal
Details of the $100 Million Agreement
What the Deal Includes
The deal with Amazon’s Wondery, valued at over $100 million, is a major milestone for “New Heights.” It includes exclusive rights to produce and distribute the podcast, as well as potential expansions into other media formats. Wondery’s expertise in podcasting will provide the Kelce brothers with the resources to elevate their show to new heights.
Expectations from the Partnership
This partnership is expected to bring more sophisticated production and distribution capabilities, allowing the Kelce brothers to reach an even larger audience. Additionally, Wondery’s platform will enable “New Heights” to explore new content formats, including potential video content and live shows.
Significance of the Deal in the Podcast Industry
How This Elevates the Status of Sports Podcasts
The deal underscores the growing influence of sports podcasts in the media landscape. With traditional media channels increasingly looking to digital platforms, the Kelce brothers’ partnership with Amazon sets a new standard for what is possible in the podcasting world.
Comparisons to Other Major Podcast Deals
In comparison to other high-profile podcast deals, the “New Heights” agreement is significant not only for its financial value but also for its potential impact on the sports media industry. It reflects a broader trend of athletes taking control of their narratives through digital media.
The Taylor Swift Effect
Travis Kelce’s Relationship with Taylor Swift
How Their Relationship Boosted the Podcast’s Visibility
Travis Kelce’s relationship with pop superstar Taylor Swift has undeniably contributed to the podcast’s meteoric rise. As one of the most talked-about couples in the media, their relationship has drawn new listeners to “New Heights,” curious to hear any inside scoop shared by Travis.
Media Coverage and Public Interest
The media frenzy surrounding Travis and Taylor’s relationship has led to increased coverage of the “New Heights” podcast. Every mention of their relationship on the show becomes a headline, further boosting the podcast’s visibility and subscriber count.
Swift’s Influence on Podcast Popularity
Increased Audience Reach
Taylor Swift’s influence extends far beyond the music industry. Her global fanbase, known as the Swifties, has helped expand the podcast’s audience. Many Swifties tune in to hear updates on her relationship with Travis, bringing a new demographic to the podcast.
Engagement from Swift’s Fanbase
The engagement from Taylor’s fanbase has been a game-changer for “New Heights.” The podcast has seen a surge in social media interactions, with Swifties sharing clips and discussing episodes online, creating a viral effect that has propelled the show to even greater heights.
What’s Next for ‘New Heights’
Plans for Season 3
New Content and Segments
As the podcast enters its third season, fans can expect new content and segments that will continue to innovate and entertain. The Kelce brothers have hinted at introducing more interactive elements and possibly featuring high-profile guests from both the sports and entertainment worlds.
Potential Collaborations and Guest Appearances
With the backing of Wondery, “New Heights” is poised to attract even more prominent figures as guests. Collaborations with other popular podcasts and media personalities could be on the horizon, further expanding the show’s influence.
Expanding the Podcast Brand
Merchandise and Live Shows
The “New Heights” brand is set to expand beyond the podcast itself. The Kelce brothers are exploring opportunities for merchandise, including apparel and collectables, as well as live shows where fans can experience the podcast in person.
Possible Expansion into Other Media Formats
Beyond the podcast, there is potential for “New Heights” to branch out into other media formats, such as video content, documentaries, or even a TV series. The Wondery deal opens up a world of possibilities for the Kelce brothers to grow their brand.
The Impact on the Kelce Brothers’ Careers
Jason Kelce’s Retirement from NFL
Transition to Media and Broadcasting
After retiring from the NFL in March 2024, Jason Kelce has smoothly transitioned into a media career. He will be joining ESPN’s “Monday Night Countdown” this fall, bringing his football expertise and engaging personality to a national audience.
Role on “Monday Night Countdown”
Jason’s role on “Monday Night Countdown” is expected to further cement his status as a media personality. His insights into the game, combined with his relatability, make him a natural fit for the broadcasting world.
Travis Kelce’s Continued NFL Success
Quest for a Third Super Bowl Win
As Travis Kelce prepares for his 12th season with the Kansas City Chiefs, his focus remains on securing a third Super Bowl win. Despite his off-field ventures, Travis continues to be a dominant force on the field, and the Chiefs are once again favorites to win it all.
Balancing Football and Media Commitments
Balancing his football career with media commitments will be a challenge for Travis, but it’s one he’s well-equipped to handle. His success in both arenas serves as a testament to his work ethic and passion for both sports and entertainment.
Conclusion
The $100 million deal between Jason and Travis Kelce’s “New Heights” podcast and Amazon’s Wondery marks a significant milestone in the world of sports media. This partnership not only elevates the podcast to new heights but also showcases the Kelce brothers’ ability to captivate audiences both on and off the field. As they continue to expand their brand, the future looks bright for the Kelce brothers and their loyal 92-percenters.
FAQs
What is the ‘New Heights’ podcast about?
The “New Heights” podcast, hosted by NFL brothers Jason and Travis Kelce, offers a mix of NFL insights, personal stories, and humorous interactions. It provides fans with a behind-the-scenes look at the lives of two of the league’s most popular players.
How did Travis Kelce’s relationship with Taylor Swift affect the podcast?
Travis Kelce’s relationship with Taylor Swift brought a surge of new listeners to the podcast, as fans of both the NFL and Swift tuned in to hear details about their relationship. The media attention surrounding their relationship also boosted the podcast’s visibility.
What does the $100 million deal with Amazon Wonder include?
The $100 million deal with Amazon Wondery includes exclusive rights to produce and distribute the “New Heights” podcast. It also allows the Kelce brothers to explore new content formats and expand their brand.
What are Jason Kelce’s plans after retiring from the NFL?
After retiring from the NFL in March 2024, Jason Kelce has transitioned into a media career. He will regularly be on ESPN’s “Monday Night Countdown,” bringing his football expertise to a national audience.
When will Season 3 of ‘New Heights’ be released?
Season 3 of “New Heights” will be released soon, with new content, segments, and potential guest appearances. The Kelce brothers have hinted at exciting developments in the upcoming season.
