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The NHL is gearing up for the upcoming Stadium Series on Feb. 17 and 18 at MetLife Stadium, featuring two outdoor games on consecutive days. In a unique twist, the league is adopting a strategy inspired by the NFL’s success with Taylor Swift, aiming to expand its audience reach.
Reaching Beyond Hockey Fans
Recognizing Untapped Audiences
The NHL acknowledges the need to reach new audiences, extending beyond traditional hockey fans. Steve Mayer, the NHL’s chief content officer, highlights the challenge of attracting individuals who may not be avid hockey enthusiasts.
Diverging from Tradition
The league is breaking from convention by collaborating with popular figures like the Jonas Brothers and AJR. Mayer explains the shift towards embracing popular culture and actively engaging with diverse demographics.
The Taylor Swift Effect on the NFL
Record-Breaking Viewership
Drawing parallels with the NFL’s experience, the article explores how Taylor Swift’s involvement in an NFL game contributed to record-breaking viewership. The impact of the Oct. 1 Chiefs-Jets game at MetLife Stadium and its implications for the NHL are discussed.
The NHL as a “Sucker” for Success
Examining the potential influence of Taylor Swift’s success on the NHL, the article speculates on whether the league can replicate the viewership surge witnessed in the NFL.
Musical Performances at the Stadium Series
Jonas Brothers Take the Stage
On Feb. 17, the Jonas Brothers are set to perform before and during the Devils-Flyers matchup. The article delves into the significance of their involvement and how the NHL strategically aligned their performance with the host area.
AJR’s Homecoming
AJR, the indie pop band, will have an in-game performance during the Rangers-Islanders game. The article explores the league’s reasoning behind choosing AJR and emphasizes the band’s ties to the New York area.
Historical Context and Venue Details
MetLife Stadium: A Hockey Hub
MetLife Stadium, home to the Giants and Jets, is hosting the Stadium Series for the first time since its inception in 2014. The significance of this event marking the 40th and 41st outdoor games in NHL history is highlighted.
Rangers’ Undefeated Streak
An interesting historical perspective is provided, showcasing the Rangers’ impressive 4-0 record in outdoor games, including two wins in the Winter Classic.
Game Preparation and Challenges
Fierce Competition and Playoff Implications
Anticipating fierce competition, especially given the tight standings in the Metropolitan Division, the article discusses the importance of the upcoming games in the context of playoff positioning.
MetLife’s Transformation
MetLife Stadium’s preparation for the event is explored, including the two-week construction period to build the rink and ensure NHL-quality ice. The article also touches upon the potential impact of weather on the timeline.
Meadowlands’ Hockey Fan Extravaganza
Surpassing Venue Capacity
Although not the largest venue to host the Stadium Series, MetLife Stadium has the potential to accommodate over 165,000 hockey fans over the two days. The article explores the significance of this massive turnout for the sport in New Jersey.
Growing Hockey’s Presence
Steve Mayer expresses excitement about the event’s potential impact, showcasing the growth of hockey’s popularity in the region. The article emphasizes the significance of this milestone for the NHL.
Conclusion
In conclusion, the NHL’s innovative approach to the Stadium Series reflects a conscious effort to broaden its audience. By incorporating elements from the NFL’s success with Taylor Swift, the league aims to make hockey more accessible and appealing to a diverse demographic.
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FAQs
- Why did the NHL choose the Jonas Brothers and AJR for the Stadium Series?
- The NHL selected these musical acts to reach a broader audience, tapping into popular culture and attracting fans beyond traditional hockey enthusiasts.
- How does MetLife Stadium’s capacity compare to previous Stadium Series venues?
- While not the largest, MetLife Stadium could host over 165,000 fans, showcasing the growing popularity of hockey in the region.
- What is the significance of the Rangers’ undefeated streak in outdoor games?
- The article highlights the Rangers’ impressive 4-0 record in outdoor games, underlining their success in unique hockey settings.
- How does the NHL plan to deal with weather-related challenges during the event?
- The league, experienced in handling various scenarios, has prepared for potential weather challenges, emphasizing its commitment to delivering a high-quality event.
- What impact does the Stadium Series aim to have on hockey’s presence in New Jersey?
- The event at MetLife Stadium is seen as a testament to the growth of hockey in the region, with NHL executive Steve Mayer expressing excitement about the potential impact on the sport’s popularity.
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